RV Resorts Booking Boomer Favorites

Posted January 29th, 2008 at 11:35 am in RV Parks

Now Starring At Your Favorite RV Resort

When I first saw the article in the Arizona Republic (Jan 9, 2008) about stars of the past being booked into RV Resorts, celebrities like Franky Avalon, The Smothers Brothers, Brenda Lee and even Patti Page, I have to admit that my first reaction may have been less than positive. Other than reminding me that I am smack in the middle of Boomerdom at the tender age of 58, I couldn't figure out why it should bother me. Then it hit me, that sinking feeling I got when I first saw Robert Wagner (with a paunch) selling that Senior Lending Network reverse mortgage stuff on TV. Being of a generation that scoffed at aging actors appearing in commercials, I just couldn't get past the stigma that I had bought into. All that is changed now, as I got older, I got over it.

Baby Boomers Are Targeted

These mortgage guys are smart to use a guy like RW, They are targeting us boomers with a plan for us to get cash for the equity in our homes – but, unlike our parents, does our generation really need something like a reverse mortgage? I don't much care for the term "reverse", but heck, maybe it's a good idea, I don't know. That's one reason (among others) they didn't hire me as their pitchman, they brought in the big gun, the aging but still, ultra-hip, Robert Wagner. The strategy here is that only a guy like Bob could ping our memory banks with enough nostalgic sonar waves to make us reach out and dial that reverse mortgage hotline, hypnotizing us with visions of where we were when Hart To Hart was a hit show and just what were we going to do with all that cash! Shhh, don't tell the kids!